buttons capital in China - QiaoTou Town

Qiaotou town of Zhejiang province is located in the southwest of Yongjia County, the north shore of the Oujiang River in downstream, Jin Liwen highway and 49 provincial highway from west to East, from north to south the mushroom river runs through the whole territory. East Bridge Town, South and Wenzhou city Lucheng district across the river, West temperature Qingtian County town, north of Xixi township.

As early as in twentieth Century eighty in the early 1990s, the town has formed a professional garment accessories market, the main products for the buttons and zippers and other clothing accessories, after years of development, and gradually formed a garment accessories production and sales base. Has now formed a button, zipper head, the downstream products and various accessories industry group, become the cradle of the private economy, "small commodity, big market" model, Wenzhou model mode, attracted widespread attention at home and abroad, known as the "Oriental Brussels", is Chinese Hardware Products Association named "Chinese buttons are the" and "Chinese zipper village". 

Qiaotou button industry, starting with organic glass buttons, plastic buttons electroplating dealers, gradually change to start a home button factory, production and marketing of organic glass buttons, plastic buttons electroplating. In 1998, the town has varieties of fashionable, with unsaturated resin buttons resistance hot do not fade, the advantages of manufacturers, and the rapid development of the scale of the enterprise into a button. These enterprises to increase the technical inputs, the introduction of a large number of Italy advanced button making equipment. Since then, technology level, management level button production have been greatly improved, now Qiaotou buttons and the variety of patterns complete, have everything that one expects to find. In December 30, 2002, Chinese Hardware Association awarded the "the capital of buttons in China". According to statistics, by the end of 2004 Qiaotou button enterprises has reached 560, the annual output value of over 5000000 buttons and 290 companies, including 500-1000 million have 12, more than 10000000 of 17. Number of employees 8535 people, the annual output of 118500 tons, annual output value reached 1384000000 yuan, direct exports of 150000000 yuan, accounting for the total industrial output value 33%.

Qiaotou button initially in the hand shoulder to the field of dealers, then gradually developed into to their production, take the market as the delivery center, Qiaotou buttons to Qiaotou people in national each big city shop, the mall counters for the main battlefield of retail business model, so that the bridge head button production and sales monopoly in the country. In recent years, Qiaotou button nearly 50% are exported to Europe, America,Southeast Asia and other countries and regions. The emergence and development of electronic commerce, marketing reform and innovation, many enterprises turned to online sales, telephone orders, greatly improving the efficiency. Now 40% of the business through the online sales, order by phones.